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content marketing

Making the Case for Social Diversification

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Making the Case for Social Diversification

If your social media strategy is a generic set of rules and practices that you use whether you're on Facebook, Twitter, LinkedIn or Pinterest, there's a very good reason that you aren't getting the results you want: One size very rarely fits all, despite what clothing marketers claim about their gloves and hats.

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Social Recruitment for Job Seekers

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Social Recruitment for Job Seekers

I've been reading a lot about social recruiting lately.  There's a lot of information out there about how companies can strategize and brand to attract the brightest and best talent.  However, when there's a valuable candidate that is new to social recruitment, how do they leverage new media in their job search?

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