What I'm referring to, obviously, is the new Business Manager tool on Facebook that has replaced the old "grey page" for those who manage their own and others' Facebook pages. Agencies, I'm looking at you.
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We get away with a lot of things temporarily in this life. Rarely do any of these things last, however. Just when we think we've beat the system, the system quickly reminds us why...
To sell more, you need to go where the people are. That's exactly how marketers are reacting this year in deciding to up their activity and investment in selling on Facebook.