I recently told you about some really great benefits that you can reap from using LinkedIn's long-form publishing platform, and ways that you can use it to advance your career, sales, or influence.
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Crowdsourcing. It’s a buzzy social media word you’ve read in blogs or business pubs; basically you ask your customers to give their input or ideas on your brand. It seems so easy and the results stretch out as PR talking points for weeks. But is it right for your company?