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LinkedIn is an absolutely essential part of any professional's online presence, whether you're the CEO of a multinational corporation or a freelance mommy blogger working in your PJs while keeping one eye on your toddler. That's not the main point of this post, but I'd thought I'd start there just in case you haven't fully committed to the idea yet.
Before we go any further, the answer in short is don't leave Google Plus if you're a business, and don't be afraid to start a new profile either. I'll explain why below, but in case you don't know the backstory, here it is.
-- Part 1 of our Social Media Toolbox Series --
Using infographics to enhance your social media presence
Most American’s spend a majority of their free time on different social media sites. But does that mean men and women spend the same amount of time on these sites? According to Pew Research Center, women actually use social media more, but only by an 8% margin between the two genders.
Social Media Week 2013 has officially wrapped up here in Chicago and I'm happy to say I survived, barely!! It's these conferences and idea sharing sessions that inspire me and get me re-invigorated. I met some wonderful people and I have to say that these people are not just colleagues, but friends! As I reflect back on the week, I wanted to share some statistics...
Dear Facebook, We need to talk!! (Famous dreaded words!!) We have had a love affair for many years! I love so many things about you. I love that we know the same people, you remind me not to forget my friend's birthday, you're there for all the funny moments and all the sad moments.
How do you prefer to login to web sites that you commonly use? I'm "old fashioned" in the fact that I will create an account and login separately of Facebook and Twitter login options. Here are some facts and figues on what people are doing when it comes to the Social Login craze... Let me know your thoughts on the social login option. Can't wait to hear what you have to say!!
Before the Jaws theme plays us off the stage and before I fall into a blissful slumber, we wanted to post a short blog about the "Rules of Social Media." Well, really an info graphic about it... Because, well, you know at Socialty, we LOVE, and I mean LOVE, a good info graphic.
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As I post this blog, I've been re-reading the info graphic and thinking about the rules listed on the graphic. These are not just "rules," these are solid business practices that are habit. There are no second thoughts about any of the rules below. Remember, they are not suggestions, they're Rules to Live by, when we're still making up the Rules as we go along.
Social Media is a constantly changing beast. What's your favorite rule blow? If you could add a rule,what would it be? We want to hear from you!!
Socialty loves info graphics!! So much so, that we have a whole board dedicated to info graphics on Pinterest!! I recently found this info graphic about social media that I found interesting. Many small business owners know "just enough" when it comes to social media. However, they may miss their target audience by focusing on the wrong social media outlet. The following info graphic may point you to the correct site, but navigating the site and using it properly takes a skilled hand, like Socialty. You all know what we do, right? We handle all your online marketing and reputation management for your small business. When you're ready for the next level, contact us, we know what you need!
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As Socialty looks back at 2012, let’s discuss some New Year’s resolutions for your small business social media on Google+, Pinterest, Twitter and more. It’s a blogging tradition at New Year’s – looking back at what happened last year and using your first blog to try and make sense out of what’s to come. Honestly, it’s probably also a way for bloggers to be productive while recovering from all that New Year’s celebrating! So as Socialty looks back at 2012, let’s also talk about what to do in 2013!
Here are some suggestions for your small business New Year’s resolutions. While many so-called resolutions are ignored or forgotten within a few weeks, you shouldn’t turn your back on these! Start with a vow to make the most out of your social media marketing efforts. While catching up on the college football championship game and putting away those holiday decorations, take a minute today to review your social media accounts. Here are a few things you can change to make a world of difference this year ...
If your business has a corporate website, you may qualify for a Verified Google+ Page. Check out http://bit.ly/QvXPhT and consider making a request to have Google verify your page. It isn’t very complicated, if your page meets the qualifications – the most important of which is probably, “Your Google+ page must already have a meaningful number of followers.” Rumor has it they mean hundreds of followers (not just 4 or 5, like your Uncle Marty’s crab wine distillery).
Pinterest rolled out official business pages back in November. Previously, individuals and corporations shared the same features on Pinterest. But now, your business can have a page with a suite of additional features. If your company has a Pinterest page, take a few minutes this New Year and change it to a business account (if you haven’t done so).
Also last Fall, the social media service Twitter introduced cover photos for profile pages. You can personalize your page with any header image you choose. From the “settings” menu icon, click “design” and then “change header” to do so. In the New Year, resolve to freshen up your Twitter page with a new cover photo every month – it makes the virtual “place” look a little nicer for your followers!
Another quick idea: review your business’ Facebook page, because it’s often easy to forget to keep the details updated when you’re “liking” and replying to status updates; check and update your privacy settings on Twitter, Google+ and Facebook.
Finally, let’s look forward to February. Twitter users beware! Your social media outbursts and shares will have to deal with a change to Twitter’s URL shortener – the short links will now be two spaces longer. This means a tweet’s content will have to be two characters shorter. But thankfully this also means that every month, followers will receive 2,000 less characters from Justin Bieber and Kim Kardashian!
So now you have a few social media resolutions for the New Year. Remember that at Socialty, it’s our pleasure to make your social media accounts thrive and prosper every year! Contact us today and find out how Socialty can help you and your business. We mean it when we say that in 2013, “Keep social and carry on!”
Tags: social media,Twitter,Facebook,Google+,social media positioning,Socialty Inc.,Pinterest,social media marketing
