LinkedIn is an absolutely essential part of any professional's online presence, whether you're the CEO of a multinational corporation or a freelance mommy blogger working in your PJs while keeping one eye on your toddler. That's not the main point of this post, but I'd thought I'd start there just in case you haven't fully committed to the idea yet.
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The social media cage match of the century
Metrics vs. Engagement – which is better?
Paper or plastic? Coke or Pepsi? Mac or PC? Metrics or engagement?
This century’s business battle isn’t a taste preference or the latest gadget, it’s all about measuring your brand in the social media landscape.