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business

3 Great Benefits of LinkedIn's Long-Form Post Feature

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3 Great Benefits of LinkedIn's Long-Form Post Feature

LinkedIn is an absolutely essential part of any professional's online presence, whether you're the CEO of a multinational corporation or a freelance mommy blogger working in your PJs while keeping one eye on your toddler. That's not the main point of this post, but I'd thought I'd start there just in case you haven't fully committed to the idea yet.

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Crowdsourcing Your Next Marketing Campaign?  5 Things You Should Know Before You Begin

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Crowdsourcing Your Next Marketing Campaign? 5 Things You Should Know Before You Begin

Crowdsourcing. It’s a buzzy social media word you’ve read in blogs or business pubs; basically you ask your customers to give their input or ideas on your brand. It seems so easy and the results stretch out as PR talking points for weeks. But is it right for your company?

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