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Best Practices for Using LinkedIn's Long-Form Publishing Platform

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Best Practices for Using LinkedIn's Long-Form Publishing Platform

I recently told you about some really great benefits that you can reap from using LinkedIn's long-form publishing platform, and ways that you can use it to advance your career, sales, or influence. 

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Crowdsourcing Your Next Marketing Campaign?  5 Things You Should Know Before You Begin

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Crowdsourcing Your Next Marketing Campaign? 5 Things You Should Know Before You Begin

Crowdsourcing. It’s a buzzy social media word you’ve read in blogs or business pubs; basically you ask your customers to give their input or ideas on your brand. It seems so easy and the results stretch out as PR talking points for weeks. But is it right for your company?

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