If you’re in the tech industry, have a small business, or a start-up, then you’ve probably heard the word “co-working.” If you don’t know what we’re talking about, then let us tell you… Basically, a co-working space is a place for you to work in a shared office environment—meaning multiple people from multiple companies share the same space.
Viewing entries tagged
Social Media Week 2013 has officially wrapped up here in Chicago and I'm happy to say I survived, barely!! It's these conferences and idea sharing sessions that inspire me and get me re-invigorated. I met some wonderful people and I have to say that these people are not just colleagues, but friends! As I reflect back on the week, I wanted to share some statistics...
Before the Jaws theme plays us off the stage and before I fall into a blissful slumber, we wanted to post a short blog about the "Rules of Social Media." Well, really an info graphic about it... Because, well, you know at Socialty, we LOVE, and I mean LOVE, a good info graphic.
As I post this blog, I've been re-reading the info graphic and thinking about the rules listed on the graphic. These are not just "rules," these are solid business practices that are habit. There are no second thoughts about any of the rules below. Remember, they are not suggestions, they're Rules to Live by, when we're still making up the Rules as we go along.
Social Media is a constantly changing beast. What's your favorite rule blow? If you could add a rule,what would it be? We want to hear from you!!
Socialty loves info graphics!! So much so, that we have a whole board dedicated to info graphics on Pinterest!! I recently found this info graphic about social media that I found interesting. Many small business owners know "just enough" when it comes to social media. However, they may miss their target audience by focusing on the wrong social media outlet. The following info graphic may point you to the correct site, but navigating the site and using it properly takes a skilled hand, like Socialty. You all know what we do, right? We handle all your online marketing and reputation management for your small business. When you're ready for the next level, contact us, we know what you need!
Follow us - Like Us - Plus Us - Stalk Us - We dare you!!!
Everyone can harness the amazing capabilities of social media sites like Twitter to strengthen a business. Let’s look at the top Twitter trends from last year. And... Just when you thought you were done reading 2012 re-caps, here we are with another! Lauren Leto, the creator of the website Texts From Last Night, once said, “Twitter provides us with a wonderful platform to discuss/confront societal problems. We trend Justin Bieber instead.” It’s funny – unavoidably, spirit-crushingly true, but funny nonetheless. The truth is that mass communication tools have always been very powerful. Yet they have probably always been wasted on spreading trivial news and gossip. The telephone changed the world, connecting people across vast distances … so they could exchange recipes or gossip about extramarital affairs. If you look back at human history, you likely can find that letters delivered by horseback, hieroglyphics, and maybe cave paintings have been misused by someone to tell someone else something that was unimportant.
Social media “is what it is,” as my father liked to say (about pretty much anything). It’s up to each one of us – and yes, that includes you – to harness its amazing capabilities into something useful. Socialty can help you make the most out of Twitter, and many other social media services. We help clients leverage social media into something that works for you and works to strengthen your business.
Let’s take a look at the top Twitter trends from last year.
Among the famous people who started their own Twitter accounts in 2012 are soccer legend Pele (@pele), rock icon Neil Young (@neilyoung) and Pope Benedict XVI (@pontifex). According to ABC News, on December 10th the Pope had 608 thousand followers, and that was before his account’s first tweet. One month later, 1.4 million and counting.
Twitter has 140 million active users, and 1 billion tweets are sent about every 60 hours.
The most retweeted message of 2012 was from Barack Obama, who sent “Four more years.” and a picture of his wife hugging him. This low-key celebration of his re-election as President of the United States was retweeted over 800 thousand times and favorited by 300 thousand users. A distant second was pop singer Justin Bieber’s heartfelt message “RIP Avalanna. i love you” when a 6-year-old fan he had befriended died of brain cancer. The message had 224 thousand retweets.
ABC News listed several “Conversations of the Year,” topics that drove messaging through the roof in 2012. These include the aforementioned U.S. national elections, the Summer Olympics in London, and the February 11th death of singer Whitney Houston.
Other important moments for the Twitter service in 2012 involved the boundaries of human life on our planet, and the exploration of another. Felix Baumgartner’s record-breaking skydive from the edge of space was one of Twitter’s “Conversations of the Year,” according to ABC News. Other notable tweets that were viewed by millions included live images of Hurricane Sandy – tweeted to Earth from astronauts aboard the International Space Station, live updates of the NASA mission to Mars as Jet Propulsion Laboratory tweeted from the shuttle’s command center as the Curiosity rover touched down on the Red Planet, and a tweet by film director and part-time adventurer James Cameron – sent from over 35 thousand feet under the ocean during a dive to bottom of the Mariana Trench.
Another cool look back at the top trends on Twitter in 2012 was published by the blog at HootSuite. (HootSuite is a Canadian social media management system that helps users to manage multiple social media accounts.)
HootSuite pointed out that 2012 on Twitter was all about passion, patriotism and battles, with the Summer Olympics and the U.S. elections as its two main examples. I think we all read some heated and grouchy if not downright mean messages. According to HootSuite, election Tweets peaked at over 320 thousand per minute, as the blogger asks us “Should the traditional saying, ‘no politics at the dinner table’ apply to Twitter as well?”
But HootSuite also noted that events like Hurricane Sandy, in which people are afraid or even helpless in the face of disaster or tragedy, show that Twitter and other social media can be a source of support, info and news. “In the aftermath of Sandy’s massive destruction, social became a channel for the world to help and send warm thoughts to those left in the dark,” the blog said.
I think we all should remember Twitter in 2012 for being a way people deal with and make it through life’s difficulties, just like in years past and during important global events. (The Arab Spring Uprisings leap to mind.) In 2012 we saw widespread power outages in and around New York City and other northeastern metropolitan areas – and we also saw simple gestures of kindness and solidarity like store owners stringing together “power strips” and giving free electricity access to passersby. The iPhone, Android smartphones and other “smart” devices proved their value to many, as we saw thousands of people who otherwise had no way to contact far away friends and family, using social media as much as they used simple phone calls as a lifeline. In 2012 we again saw Twitter used as a way for ordinary citizens to communicate with authority figures. Small-town mayors and other civil servants monitored Twitter and responded to questions, complaints, and even the occasional pleas for help, with the touch of a few buttons or a few taps on a touch-screen monitor.
Twitter in 2012 was also a major source of information for consumers. Tech products, like the Apple iPhone and iPad, drove major spikes in tweet traffic as tech experts and clueless “newbies” alike talked back and forth about upcoming items, when they’d be released and whether or not they were worth buying. Likewise, corporations continued to learn that a fan-base on Twitter can turn from a powerful help into a harmful critic if social media managers aren’t careful. Blogger Seth Fiegerman at Mashable compiled “11 Biggest Social Media Disasters of 2012” – among them:
- McDonald’s attempt to get #mcdstories trending, only to have the hashtag hijacked with fast food horror stories
- Snickers candy bars being eaten by British celebs in Twitter pics, which wouldn’t have been bad if the company knew that it’s illegal in the U.K. if it isn’t revealed as a paid endorsement
- Chick-Fil-A’s founder’s anti-same-sex marriage stance, which ignited many flame wars across social media
- Chick-Fil-A’s subsequent related controversy over whether or not the company created a fake Facebook account to defend the company after a Jim Hensen’s Creature Shop Puppet toy recall (ironically, a fake online accounts is called a “sock puppet”)
- American Apparel’s attempt to turn Hurricane Sandy into a promotional opportunity, offering 20% off for those in states affected by the storm, in case they were “bored.”
So with the old year behind us and 2013 well underway, we at Socialty hope you’ll remember to the highlights and lowlights of 2012 from Twitter and other social media platforms. And if you haven’t already, contact us to provide you with top-of-the-line social media services for your business. We provide high-quality content and account management, so in 12 months when you look back at 2013 you can say “I’m glad I had Socialty in 2013 to help keep our business growing!”
Sources for “Twitter Trends and Tragedies of 2012” were:
Keywords: Twitter, social media, 2012, HootSuite, business, ABC News, Socialty Inc., Hurricane Sandy
“They said WHAT?!” Leaving the past in the past is hard to do in any area of life, but it’s one of the most important strengths of successful businessmen and businesswomen. If another company or individual has written something negative about you on social media, it’s beneficial for you to work out the differences and move forward.
It’s ok if you personally dislike certain comments and it’s ok to disapprove if another firm conducts itself in an unethical way, but that behavior always reflects poorly on them. Don’t make it worse and don’t let emotional responses get in your way. Making money, attracting new customers and expanding your own business are your important goals. Regardless of problems on social media, take a deep breath and move forward.
One of the most famous businessmen in the world is Ted Turner, the founder of American cable television channels TBS, TNT and CNN, former Vice Chairman of Time Warner and former owner of the Atlanta Braves and World Championship Wrestling sports organizations. For decades, Turner held a grudge against rival media mogul Rupert Murdoch, whose businesses include cable network FOX News.
In 2003, after Turner called Murdoch a “warmonger” and criticized FOX News during a speech, British newspaper The Guardian recounted that their decades-long rivalry had begun during a 1983 yacht race, when a boat sponsored by Murdoch crashed into and sank Turner’s boat. Turner was so enraged that he had challenged Murdoch to a fight, offering to televise it. “When Mr. Murdoch launched Fox News in 1996 as a direct competitor to CNN, Mr. Turner said he was ‘looking forward to squishing Rupert like a bug’,” The Guardian continues. “He also compared his rival to Adolf Hitler. ‘How do you make peace with a mega-maniac?’ Mr. Turner once said of Mr. Murdoch.”
Like many of us, as years go by, Turner has softened. Known as a staunch supporter of environmental causes, as a land preservationist, and as a philanthropist – he once gave $1 billion to help the U.N. create the United Nations Foundation charity – Turner said on his 70th birthday in 2008 that he had made peace with Murdoch. Turner had read that Murdoch’s company NewsCorp “was going green” and had sent Murdoch an encouraging and congratulatory letter. Murdoch wrote back and the two eventually had lunch together at one of Ted’s Montana Grill restaurants.
In any business, not just at the heights of international corporations, learning to leave the past behind and move forward is a sign of true professionalism. It doesn’t matter if you’re running your own small business, managing social media on behalf of your boss, or just trying to get along with customers on Facebook, you will face conflict. It’s how you deal with conflict that matters. Most importantly, you must strive to leave the past in the past. Do what is needed for your business today. The first step must be taken every morning when you get out of bed, and that is to let go of animosity, negativity, and hard feelings. Start fresh!
Source for The Guardian article quoted above:
Source for Turner’s 2008 comments (Fora.tv video):
tags: professionalism, business management, conflict resolution, small business, Ted Turner, Rupert Murdoch, CNN, FOX News
Life isn't always fair, and if you're a business owner we're sure you know that the business world is a lot like life. You have to deal with a lot of different problems, you have to be prepared for a multitude of possibilities, and a business will usually go through a crisis or twelve every year. Socialty wants to relieve some of your stress by helping to expand and maintain your business. Having a website and using social media platforms make the playing field more level for small business owners around the world. Your online presence helps you to foster good relationships with your customers and to spread the word about your brand to new people.
Twenty-five years ago it may have been sufficient for your parents to write down names and numbers in a Rolodex or to input them on an Excel spreadsheet. (Raise your hand if you remember Lotus 1-2-3!)
Social media services like Twitter and Facebook can help you build your clientele, but then it's also critical that your business plan and budget include making the effort to work on the upkeep. Maintaining your existing customers as repeat visitors is usually tied to consistently updating your social media accounts, and that's where Socialty can give you some expert help!
You don't live in your parents' business world and nowadays almost every small business can benefit by using social media. But sometimes it's hard to take that first step. One legitimate concern is “Am I spreading myself too thin?” If you can't find time to utilize Facebook, Twitter, LinkedIn or Instagram, perhaps the best choice is to get a pro to do it on your behalf. Sometimes you want to get it done, but it's a matter of money. However, as the old saying goes, you “have to spend it to make it.” And although social media may seem like a waste of time to some people, there are mountains of studies and plenty of evidence that the SMART, WELL-MANAGED and PREPARED business managers are catching up with the rest.
The trick to social media positioning really comes with understanding that customers and clients everywhere are basically alike. They want to be respected, valued and treated like their dollars matter. Using social media is great even if you just post the same boring printable coupon 5 times a month, but it's REALLY awesome if you can have a lively, thought-provoking discussion about your service, or a fun and entertaining blog article for your customers to send along to a friend!
Your business won't necessarily need to set up five social media pages across all the different sites. It's unnecessary and usually it results in less than satisfactory results. Instead you can have Socialty establish a Facebook timeline with a beautiful image gallery, or a popular Twitter feed with a lot of new followers. It takes time to build success and it's worth it to focus on quality, not quantity.
Whether you want Socialty to help you develop business contacts on LinkedIn or to help with attention-grabbing corporate e-mails, it's important as a business for your social media to reflect your values and beliefs. That's the easiest system to build trust and establish real and lasting relationships with customers. Sure, you can see when a longtime client is having a birthday. With Socialty you could also have the ability to rest easier, knowing that every one of the clients who follow your social media will receive a birthday e-mail and a special offer to go with it!
The theme to a long-running sitcom went like this:
“Sometimes you want to go Where everybody knows your name, and they're always glad you came.”
So make sure your customers feel like that.
And don't just charge ahead without a strong plan for social media positioning. On Google search for “social media foul-up” and you'll get over 20 million results. Stay connected with clients but do so with the confidence that your business won't be fodder for a funny story starting with, “Hey, did you see that tweet they sent out?” Socialty Inc. can help you KEEP SOCIAL AND CARRY ON!