LinkedIn is an absolutely essential part of any professional's online presence, whether you're the CEO of a multinational corporation or a freelance mommy blogger working in your PJs while keeping one eye on your toddler. That's not the main point of this post, but I'd thought I'd start there just in case you haven't fully committed to the idea yet.
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Social media marketing
I've been reading a lot about social recruiting lately. There's a lot of information out there about how companies can strategize and brand to attract the brightest and best talent. However, when there's a valuable candidate that is new to social recruitment, how do they leverage new media in their job search?
Social Media Week 2013 has officially wrapped up here in Chicago and I'm happy to say I survived, barely!! It's these conferences and idea sharing sessions that inspire me and get me re-invigorated. I met some wonderful people and I have to say that these people are not just colleagues, but friends! As I reflect back on the week, I wanted to share some statistics...
As Socialty looks back at 2012, let’s discuss some New Year’s resolutions for your small business social media on Google+, Pinterest, Twitter and more. It’s a blogging tradition at New Year’s – looking back at what happened last year and using your first blog to try and make sense out of what’s to come. Honestly, it’s probably also a way for bloggers to be productive while recovering from all that New Year’s celebrating! So as Socialty looks back at 2012, let’s also talk about what to do in 2013!
Here are some suggestions for your small business New Year’s resolutions. While many so-called resolutions are ignored or forgotten within a few weeks, you shouldn’t turn your back on these! Start with a vow to make the most out of your social media marketing efforts. While catching up on the college football championship game and putting away those holiday decorations, take a minute today to review your social media accounts. Here are a few things you can change to make a world of difference this year ...
If your business has a corporate website, you may qualify for a Verified Google+ Page. Check out http://bit.ly/QvXPhT and consider making a request to have Google verify your page. It isn’t very complicated, if your page meets the qualifications – the most important of which is probably, “Your Google+ page must already have a meaningful number of followers.” Rumor has it they mean hundreds of followers (not just 4 or 5, like your Uncle Marty’s crab wine distillery).
Pinterest rolled out official business pages back in November. Previously, individuals and corporations shared the same features on Pinterest. But now, your business can have a page with a suite of additional features. If your company has a Pinterest page, take a few minutes this New Year and change it to a business account (if you haven’t done so).
Also last Fall, the social media service Twitter introduced cover photos for profile pages. You can personalize your page with any header image you choose. From the “settings” menu icon, click “design” and then “change header” to do so. In the New Year, resolve to freshen up your Twitter page with a new cover photo every month – it makes the virtual “place” look a little nicer for your followers!
Another quick idea: review your business’ Facebook page, because it’s often easy to forget to keep the details updated when you’re “liking” and replying to status updates; check and update your privacy settings on Twitter, Google+ and Facebook.
Finally, let’s look forward to February. Twitter users beware! Your social media outbursts and shares will have to deal with a change to Twitter’s URL shortener – the short links will now be two spaces longer. This means a tweet’s content will have to be two characters shorter. But thankfully this also means that every month, followers will receive 2,000 less characters from Justin Bieber and Kim Kardashian!
So now you have a few social media resolutions for the New Year. Remember that at Socialty, it’s our pleasure to make your social media accounts thrive and prosper every year! Contact us today and find out how Socialty can help you and your business. We mean it when we say that in 2013, “Keep social and carry on!”
Tags: social media,Twitter,Facebook,Google+,social media positioning,Socialty Inc.,Pinterest,social media marketing
Ninety years ago, radio broadcasting was becoming the most popular way for businesses to reach American consumers. Salesmen touted programming in a wide variety of formats and genres, from classical music to news & weather to dramatic plays, and businesses sponsored many of the popular programs during what is now called the Golden Age of Radio. The Bell Telephone Hour, The Voice of Firestone, The Planters Pickers, and Champion Spark Plug Hour are examples of how sponsorships made corporations and manufacturers into household names in the days before commercial interruptions became commonplace.
Sixty years ago, television began its ascent as a primary medium for informing, educating, entertaining, and again, advertising. Today, 60 minutes of broadcast or cable/satellite television includes about 16 minutes of commercial advertising. It’s an expensive option, but if planned and executed correctly, businesses using the TV medium can reach thousands or even millions of consumers.
Fifteen years ago, Internet marketing became a crucial part of advertising strategy. Banner images on web sites and the often-maligned pop-up ads were early methods of using the Internet to grow your business.
During the last decade, and especially in the last few years, social media has become the cutting edge for business advertising. Social media blends the technology that many consumers have at their fingertips with social interaction. Consumer-generated “buzz” – including reviews, rumors, and reactions to official news announcements – will usually result in more traffic to company web sites, and can drive sales, increase utilization of services, and expand brand recognition and loyalty.
Social media has exploded as a business promotional tool because, unlike traditional media (newspapers, radio, television, film) social media advertising is relatively inexpensive and very accessible to almost everyone.
Which brings us to SOCIALTY. We have a simple, yet elegant, mission: helping small businesses manage their social media campaigns and online reputations. Socialty creates dynamic content, manages your presence and engages users to create word of mouth buzz. We use an online approach that focuses on sites such as, but not limited to, Facebook, Twitter, LinkedIn, Google+, etc. We also create blogs and email marketing campaigns that delivers your brand directly to users via email. Socialty can help a company take its brand to social media sites, paralleling a company’s existing media outlets. The ultimate benefit in optimizing social media is keeping the fans and followers of your small business interested in your products and services, and ultimately, attracting new fans and followers, and transforming them into loyal customers.
A primary concern of most small businesses is cost; “How will this decision help or hurt my bottom line?” Socialty not only understands this, but can help guide you through the decision-making process, developing a plan that fits your needs and goals.
Let’s take a look at a couple of great examples of companies that use social media to expand their online presence, reported by MP Mueller, a blogger for The New York Times.
Mueller writes that a three-year-old luxury watch e-retailer named Melrose Jewelers rolled out its Facebook page, YouTube channel, and a blog to great success. “The company has seen a 71-percent increase in year-over-year sales (and collected more than 100,000 Facebook “likes”).” This result might be better than average for many social media ventures, but a couple of things stand out in this report.
First, the marketing director of Melrose Jewelers recognized an obvious divide between groups of its customers. Facebook is great for reaching younger, technologically inclined people. For older, more wary customers, the Facebook page and its posts and comments lent credibility to the business. Even those concerned with making a high-end purchase online can be affected by the positive discussions about the business via social media!
Second, the online jeweler also used a Facebook application it commissioned from a third-party programmer to promote some of its products. Through developing a quiz that users could take, it drove buyers toward a certain item based on answers. This kind of personal tailoring is still a huge attraction to consumers, no different than the traditional sales tactic of matching a customer to a product “just right for” that person.
Nellie Alkalp, a small business owner and blogger on Mashable.com, made a couple of points that are important to remember. Just having your social media presence established isn’t enough. In a lot of cases, stated Alkalp, “a neglected social media presence will reflect poorly on your business. It’s actually better to not have an account if you don’t have the time and resources to actively manage it and participate.”
Along the same line of thinking, Alkalp also wrote that social media isn’t free. That is to say that even if building a Facebook page or creating a YouTube video doesn’t cost your business, the time and effort to build up and then maintain it will take its toll on your resources. Whether you’re a one-woman LLC, a small chain of stores, or a large corporation, working on social media takes capable people, numerous hours per month, and in general requires planning and execution to succeed.
That’s where Socialty can help you. Whether you need to take those first steps onto the social media scene, or you possess established pages that aren’t utilized enough, we will work with you to reach your goals. By understanding your needs as a small business, developing a plan for your social media can make an insurmountable task suddenly seem less difficult. By building, then maintaining your social media presence, Socialty can make your professional life easier. The goal is to get your business to where you want it, with speed, professionalism, and flair.
Socialty Inc.’s motto is “Keep Social and Carry On!” Like the old verbiage from the British Government at the beginning of World War II, Keep Calm and Carry On, we wanted a tag line that would convey just that… We’ll keep our clients social (“Keep Social”): blogging, Tweeting, Facebook-ing, and keeping them current for search engines. Meanwhile, you can “Carry On” with making your business succeed. We will Facebook, Tweet and blog clear, concise and coherent posts for the world to view.
Over the years, the media has changed dramatically. But that doesn’t mean your business has to suffer dramatically! Get the service you need. Solve your social media problems. Maximize the ways social media can help your business. Contact Socialty today and get started!
Links to the blogs Referenced above: