Viewing entries tagged
Social media

Using Infographics for the Power of Good

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Using Infographics for the Power of Good

-- Part 1 of our Social Media Toolbox Series --
Using infographics to enhance your social media presence

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Is it a Battle of the Sexes when it comes to the use of Social Media?

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Is it a Battle of the Sexes when it comes to the use of Social Media?

Most American’s spend a majority of their free time on different social media sites.  But does that mean men and women spend the same amount of time on these sites?  According to Pew Research Center, women actually use social media more, but only by an 8% margin between the two genders.

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Social Recruitment for Job Seekers

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Social Recruitment for Job Seekers

I've been reading a lot about social recruiting lately.  There's a lot of information out there about how companies can strategize and brand to attract the brightest and best talent.  However, when there's a valuable candidate that is new to social recruitment, how do they leverage new media in their job search?

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Social Media Week Chicago 2013 - Wrap Up!

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Social Media Week Chicago 2013 - Wrap Up!

Social Media Week 2013 has officially wrapped up here in Chicago and I'm happy to say I survived, barely!!  It's these conferences and idea sharing sessions that inspire me and get me re-invigorated.  I met some wonderful people and I have to say that these people are not just colleagues, but friends! As I reflect back on the week, I wanted to share some statistics...

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Your Favorite Criminals Coming to a Pinterest Feed Near You!!

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Your Favorite Criminals Coming to a Pinterest Feed Near You!!

When I'm on Pinterest, I'm usually prepared to see lamps made from sea shells and mason jars, the season's latest make-up trend and some cool home decor.  However, there's a new trend for Pinterest on the horizon...  Be prepared to see your favorite wanted criminals in your feed!

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Zombie is the New Vampire

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Zombie is the New Vampire

With the popularity of The Walking Dead and the Zombie movie Warm Bodies and no decent vampire series on t.v., Zombie's and a potential Zombie Apocolypse are all the rage!!  Social Media has taken notice and so has Socialty!!

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Rules to Live by, When You're Making Up the Rules as You Go Along

Before the Jaws theme plays us off the stage and before I fall into a blissful slumber, we wanted to post a short blog about the "Rules of Social Media."  Well, really an info graphic about it...  Because, well, you know at Socialty, we LOVE, and I mean LOVE, a good info graphic. <>

As I post this blog, I've been re-reading the info graphic and thinking about the rules listed on the graphic.  These are not just "rules," these are solid business practices that are habit.  There are no second thoughts about any of the rules below.  Remember, they are not suggestions, they're Rules to Live by, when we're still making up the Rules as we go along.

Social Media is a constantly changing beast.  What's your favorite rule blow?  If you could add a rule,what would it be?  We want to hear from you!!

Rules of Social Media
Rules of Social Media

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Hey, Small Businesses!! Are you sure about that??

Socialty loves info graphics!!  So much so, that we have a whole board dedicated to info graphics on Pinterest!!  I recently found this info graphic about social media that I found interesting.  Many small business owners know "just enough" when it comes to social media.  However, they may miss their target audience by focusing on the wrong social media outlet. The following info graphic may point you to the correct site, but navigating the site and using it properly takes a skilled hand, like Socialty.  You all know what we do, right?  We handle all your online marketing and reputation management for your small business.  When you're ready for the next level, contact us, we know what you need!

Follow us - Like Us - Plus Us - Stalk Us - We dare you!!!

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infographic-how-to-brand-yourself-an-expert-on-social-media

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2013 and Socialty - Social Media Resolutions for a New Year

As Socialty looks back at 2012, let’s discuss some New Year’s resolutions for your small business social media on Google+, Pinterest, Twitter and more. It’s a blogging tradition at New Year’s – looking back at what happened last year and using your first blog to try and make sense out of what’s to come. Honestly, it’s probably also a way for bloggers to be productive while recovering from all that New Year’s celebrating! So as Socialty looks back at 2012, let’s also talk about what to do in 2013!

Here are some suggestions for your small business New Year’s resolutions. While many so-called resolutions are ignored or forgotten within a few weeks, you shouldn’t turn your back on these! Start with a vow to make the most out of your social media marketing efforts. While catching up on the college football championship game and putting away those holiday decorations, take a minute today to review your social media accounts. Here are a few things you can change to make a world of difference this year ...

If your business has a corporate website, you may qualify for a Verified Google+ Page. Check out http://bit.ly/QvXPhT and consider making a request to have Google verify your page. It isn’t very complicated, if your page meets the qualifications – the most important of which is probably, “Your Google+ page must already have a meaningful number of followers.” Rumor has it they mean hundreds of followers (not just 4 or 5, like your Uncle Marty’s crab wine distillery).

Pinterest rolled out official business pages back in November. Previously, individuals and corporations shared the same features on Pinterest. But now, your business can have a page with a suite of additional features. If your company has a Pinterest page, take a few minutes this New Year and change it to a business account (if you haven’t done so).

Also last Fall, the social media service Twitter introduced cover photos for profile pages. You can personalize your page with any header image you choose. From the “settings” menu icon, click “design” and then “change header” to do so. In the New Year, resolve to freshen up your Twitter page with a new cover photo every month – it makes the virtual “place” look a little nicer for your followers!

Another quick idea: review your business’ Facebook page, because it’s often easy to forget to keep the details updated when you’re “liking” and replying to status updates; check and update your privacy settings on Twitter, Google+ and Facebook.

Finally, let’s look forward to February. Twitter users beware! Your social media outbursts and shares will have to deal with a change to Twitter’s URL shortener – the short links will now be two spaces longer. This means a tweet’s content will have to be two characters shorter. But thankfully this also means that every month, followers will receive 2,000 less characters from Justin Bieber and Kim Kardashian!

So now you have a few social media resolutions for the New Year. Remember that at Socialty, it’s our pleasure to make your social media accounts thrive and prosper every year! Contact us today and find out how Socialty can help you and your business. We mean it when we say that in 2013, “Keep social and carry on!”

Tags: social media,Twitter,Facebook,Google+,social media positioning,Socialty Inc.,Pinterest,social media marketing

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It’s Better To Have a Short Memory On Social Media

“They said WHAT?!”  Leaving the past in the past is hard to do in any area of life, but it’s one of the most important strengths of successful businessmen and businesswomen. If another company or individual has written something negative about you on social media, it’s beneficial for you to work out the differences and move forward.

It’s ok if you personally dislike certain comments and it’s ok to disapprove if another firm conducts itself in an unethical way, but that behavior always reflects poorly on them. Don’t make it worse and don’t let emotional responses get in your way. Making money, attracting new customers and expanding your own business are your important goals. Regardless of problems on social media, take a deep breath and move forward.

One of the most famous businessmen in the world is Ted Turner, the founder of American cable television channels TBS, TNT and CNN, former Vice Chairman of Time Warner and former owner of the Atlanta Braves and World Championship Wrestling sports organizations. For decades, Turner held a grudge against rival media mogul Rupert Murdoch, whose businesses include cable network FOX News.

In 2003, after Turner called Murdoch a “warmonger” and criticized FOX News during a speech, British newspaper The Guardian recounted that their decades-long rivalry had begun during a 1983 yacht race, when a boat sponsored by Murdoch crashed into and sank Turner’s boat. Turner was so enraged that he had challenged Murdoch to a fight, offering to televise it. “When Mr. Murdoch launched Fox News in 1996 as a direct competitor to CNN, Mr. Turner said he was ‘looking forward to squishing Rupert like a bug’,” The Guardian continues. “He also compared his rival to Adolf Hitler. ‘How do you make peace with a mega-maniac?’ Mr. Turner once said of Mr. Murdoch.”

Like many of us, as years go by, Turner has softened. Known as a staunch supporter of environmental causes, as a land preservationist, and as a philanthropist – he once gave $1 billion to help the U.N. create the United Nations Foundation charity – Turner said on his 70th birthday in 2008 that he had made peace with Murdoch. Turner had read that Murdoch’s company NewsCorp “was going green” and had sent Murdoch an encouraging and congratulatory letter. Murdoch wrote back and the two eventually had lunch together at one of Ted’s Montana Grill restaurants.

In any business, not just at the heights of international corporations, learning to leave the past behind and move forward is a sign of true professionalism. It doesn’t matter if you’re running your own small business, managing social media on behalf of your boss, or just trying to get along with customers on Facebook, you will face conflict. It’s how you deal with conflict that matters. Most importantly, you must strive to leave the past in the past. Do what is needed for your business today. The first step must be taken every morning when you get out of bed, and that is to let go of animosity, negativity, and hard feelings. Start fresh!

Source for The Guardian article quoted above:

http://www.guardian.co.uk/media/2003/apr/25/newscorporation.pressandpublishing

Source for Turner’s 2008 comments (Fora.tv video):

www.dailymotion.com/video/xgk3yp_ted-turner-and-rupert-murdoch-bury-the-hatchet_news

tags: professionalism, business management, conflict resolution, small business, Ted Turner, Rupert Murdoch, CNN, FOX News

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