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Should You Use Facebook's Business Manager?

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Should You Use Facebook's Business Manager?

What I'm referring to, obviously, is the new Business Manager tool on Facebook that has replaced the old "grey page" for those who manage their own and others' Facebook pages. Agencies, I'm looking at you.

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There is Life After Death, At Least on Facebook

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There is Life After Death, At Least on Facebook

Did you know that 10,000 Facebook users die every day on average? Believe it or not, it's true. What happens to their accounts once they've gone to their great reward? Well, until recently there were only two options. 

life after death

If Facebook didn't know someone was dead, anyone with their login and password could get into the account and delete it (or whatever other macabre plans they had in mind). If Facebook did know they were dead, the account got locked down but remained on the site, essentially becoming a forever-more social memorial to the deceased. Now that's a bit macabre.

Your Social Heir
Facebook has made some bonehead decisions over the year (you know it's true!), but this time they got it right. They now will let any user pick someone to become the manager of their account after they have passed from this world.

This option is only available in the US for now, but it's rolling out to all users soon. If you don't want to pick a Facebook heir, you can alternately choose to have your account deleted when you die, something that also wasn't possible before.

To choose your "legacy contact", just go to your security settings - that's under the little upside-down arrow at the top right of your page, if you've never gone there before - and choose someone to take over upon your demise. Or choose for your account to be deleted. If you choose a legacy contact, they have to also be a Facebook user.

Keeping it Not Weird
The whole "memorialized account" thing was weird enough by itself, but use some discretion if you pick a legacy contact. Your cousin Ed with the really strange sense of humor probably isn't your best bet here. Do you really want your online life to go forward after you're gone, especially if it goes on in an extremely bizarre way? Probably not.

Personally, I think I'd choose to delete my account. Or at least pick a relative that I know I could trust to have some common sense and decency. But that's just me. Maybe you want to have an online afterlife that freaks people out. If that's you're thing, more power to ya. 

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Socialty is a full-service social media marketing and social recruiting agency in Chicago.  We create content, websites, blog posts, email marketing and strategic marketing plans for small and medium size businesses. Our social recruiting team helps you attract talented candidates via social media outlets.  Socialty connects you to your audience and potential employees.  We'll keep you social while you carry on with your business.  Keep Social and Carry On!

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Making the Case for Social Diversification

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Making the Case for Social Diversification

If your social media strategy is a generic set of rules and practices that you use whether you're on Facebook, Twitter, LinkedIn or Pinterest, there's a very good reason that you aren't getting the results you want: One size very rarely fits all, despite what clothing marketers claim about their gloves and hats.

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 Recruiting Millennials: What to Focus On

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Recruiting Millennials: What to Focus On

All of our generations have to have catchy names these days. Generation X, Generation Y, and now the Millennials. After naming them, those who analyze such things then decide that they need to define them by a set of common characteristics, as if people aren't going to be different from each other just because they were born during a set time period.

Okay, that's not entirely fair. It is true that a generation shares some characteristics, based on the trends and advances of their day. For instance, Generation X wasn't known so much for consuming digital music because, well, there wasn't any such thing in the 1980s and early 90s. MIllennials, on the other hand, aren't exactly familiar with cassette tapes so much.

Since we can agree that there are certain similar characteristics among people of the same generation, it's important for businesses to understand what those common things are when they're looking to recruit, hire, and retain them as employees.

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They Want You to Care
Why does Starbucks attract so many twenty-somethings into their ranks? It's because their brand is recognized as one that cares. They care about their employees, offering attractive perks like paying for continuing education and aggressively promoting from within. They care about causes, and they back it up with both time and monetary investments.

Millennials are similar to the hippie generation of the sixties and seventies in this way, but with more showers and less drug-addled communes involved. They don't want to work for companies that are purely profit-driven; they want them to take an active interest in both their employees and the state of the world at large.

They Want to Innovate and Lead
Most Millennials interviewed say they want to work for a company that pushes the envelope and is innovative in its ideas, structure, and practices. Likewise, they want positions that challenge them to push their own envelopes. If your business adheres to a rigid system that doesn't allow for growth and creative thinking, they won't be interested.

Part of that growth includes the ability to develop and prove their leadership skills. Millennials aren't much on the idea of following, at least not indefinitely. They want to know that they will have the opportunity to move up, take on more responsibility, and help lead the company to new places.

They Want to Make a Difference
This goes hand in hand with the idea of "caring". It's one thing to care about something; it's another level when you do something about it. It's a pretty common theme among this generation to want to do something that has a lasting impact in change for the better. That could be locally, but most of them think bigger - mainly because they have grown up with world events as part of their daily input. They're more likely to know about starvation in some third-world country than the homelessness in the next county.

That doesn't mean that won't help locally if it's brought to their attention however. Most give to charity or volunteer time with some worthy cause. Businesses need to work with them on both counts. Have ways to collect funds for causes, and be flexible in allowing time away from the office to volunteer time as well.

Speaking of Flexibility
Millennials expect some sort of flexibility in work schedules and conditions. Some trends have emerged that would make older generations stare in disbelief:  giving new hires a two week vacation before they even start just so they'll be rested and ready to go, having no set work hours as long as the work gets done, and other ideas that are meant to attract talent from this generation.

Don't dismiss these ideas out of hand. Many of them are proving to get results. Whether it's working from home, setting their own hours, or whatever accommodations you can come up with that doesn't hurt your business, the future belongs to businesses that are willing to change in these ways. After all, the Millennials will make up three out of every four workers ten years from now.

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Socialty is a full-service social media marketing and social recruiting agency in Chicago.  We create content, websites, blog posts, email marketing and strategic marketing plans for small and medium size businesses. Our social recruiting team helps you attract talented candidates via social media outlets.  Socialty connects you to your audience and potential employees.  We'll keep you social while you carry on with your business.  Keep Social and Carry On!

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Start Using the Facebook Call to Action Button - NOW!

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Start Using the Facebook Call to Action Button - NOW!

What do you consider the most important component to your blog, articles, and social media posts?

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3 Great Benefits of LinkedIn's Long-Form Post Feature

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3 Great Benefits of LinkedIn's Long-Form Post Feature

LinkedIn is an absolutely essential part of any professional's online presence, whether you're the CEO of a multinational corporation or a freelance mommy blogger working in your PJs while keeping one eye on your toddler. That's not the main point of this post, but I'd thought I'd start there just in case you haven't fully committed to the idea yet.

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The Myth of Free Advertising on Social Media

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The Myth of Free Advertising on Social Media

We get away with a lot of things temporarily in this life. Rarely do any of these things last, however. Just when we think we've beat the system, the system quickly reminds us why...

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Using Infographics for the Power of Good

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Using Infographics for the Power of Good

-- Part 1 of our Social Media Toolbox Series --
Using infographics to enhance your social media presence

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Social Media Week Chicago 2013 - Wrap Up!

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Social Media Week Chicago 2013 - Wrap Up!

Social Media Week 2013 has officially wrapped up here in Chicago and I'm happy to say I survived, barely!!  It's these conferences and idea sharing sessions that inspire me and get me re-invigorated.  I met some wonderful people and I have to say that these people are not just colleagues, but friends! As I reflect back on the week, I wanted to share some statistics...

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