Start Using the Facebook Call to Action Button - NOW!

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Start Using the Facebook Call to Action Button - NOW!

What do you consider the most important component to your blog, articles, and social media posts?

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Best Practices for Using LinkedIn's Long-Form Publishing Platform

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Best Practices for Using LinkedIn's Long-Form Publishing Platform

I recently told you about some really great benefits that you can reap from using LinkedIn's long-form publishing platform, and ways that you can use it to advance your career, sales, or influence. 

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3 Great Benefits of LinkedIn's Long-Form Post Feature

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3 Great Benefits of LinkedIn's Long-Form Post Feature

LinkedIn is an absolutely essential part of any professional's online presence, whether you're the CEO of a multinational corporation or a freelance mommy blogger working in your PJs while keeping one eye on your toddler. That's not the main point of this post, but I'd thought I'd start there just in case you haven't fully committed to the idea yet.

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The Myth of Free Advertising on Social Media

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The Myth of Free Advertising on Social Media

We get away with a lot of things temporarily in this life. Rarely do any of these things last, however. Just when we think we've beat the system, the system quickly reminds us why...

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The Death of Google Plus, the Social Network that Wasn't

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The Death of Google Plus, the Social Network that Wasn't

Before we go any further, the answer in short is don't leave Google Plus if you're a business, and don't be afraid to start a new profile either. I'll explain why below, but in case you don't know the backstory, here it is.

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The 6 Best Ways to Utilize Social Media to Connect with Potential Employers

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The 6 Best Ways to Utilize Social Media to Connect with Potential Employers

The social recruiting trend has gone through the roof in the last couple of years, so much so that minding your social profiles and protecting your online reputation has become not so much an "extra" but a necessity. The majority of companies, large and small, are checking Facebook and Twitter at a minimum to gauge their potential new hires as a "social background check".

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Why You Should Leverage Holiday Shopping via Facebook This Year (and How to Do It)

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Why You Should Leverage Holiday Shopping via Facebook This Year (and How to Do It)

To sell more, you need to go where the people are. That's exactly how marketers are reacting this year in deciding to up their activity and investment in selling on Facebook.

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Social Media Success By The Numbers

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Social Media Success By The Numbers

Let’s face it, we all want success the easy way. Our ancestors would often say that hard work is the key to success, but we know that smart work beats hard work any given day.

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How to Start Using Social Media to get Your Dream Job

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How to Start Using Social Media to get Your Dream Job

No matter how good you think you are at something, someday someone will prove you wrong. This is particularly true when it comes to finding a job.

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The Insider's Guide to Attract and Keep Millennials

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The Insider's Guide to Attract and Keep Millennials

Yes, You Can Attract And Keep Millennials

Today, millennials make up 34% of the workforce, and, by 2020, they will make up nearly half. But this isn’t nearly as scary as it sounds. While millennials appear impetuous, they are merely being under-stimulated and mishandled. They want to work, but they are hungry for meaningful work. You can bring that hunger to work in your business.

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