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Social Media

Should You Use Facebook's Business Manager?

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Should You Use Facebook's Business Manager?

What I'm referring to, obviously, is the new Business Manager tool on Facebook that has replaced the old "grey page" for those who manage their own and others' Facebook pages. Agencies, I'm looking at you.

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There is Life After Death, At Least on Facebook

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There is Life After Death, At Least on Facebook

Did you know that 10,000 Facebook users die every day on average? Believe it or not, it's true. What happens to their accounts once they've gone to their great reward? Well, until recently there were only two options. 

life after death

If Facebook didn't know someone was dead, anyone with their login and password could get into the account and delete it (or whatever other macabre plans they had in mind). If Facebook did know they were dead, the account got locked down but remained on the site, essentially becoming a forever-more social memorial to the deceased. Now that's a bit macabre.

Your Social Heir
Facebook has made some bonehead decisions over the year (you know it's true!), but this time they got it right. They now will let any user pick someone to become the manager of their account after they have passed from this world.

This option is only available in the US for now, but it's rolling out to all users soon. If you don't want to pick a Facebook heir, you can alternately choose to have your account deleted when you die, something that also wasn't possible before.

To choose your "legacy contact", just go to your security settings - that's under the little upside-down arrow at the top right of your page, if you've never gone there before - and choose someone to take over upon your demise. Or choose for your account to be deleted. If you choose a legacy contact, they have to also be a Facebook user.

Keeping it Not Weird
The whole "memorialized account" thing was weird enough by itself, but use some discretion if you pick a legacy contact. Your cousin Ed with the really strange sense of humor probably isn't your best bet here. Do you really want your online life to go forward after you're gone, especially if it goes on in an extremely bizarre way? Probably not.

Personally, I think I'd choose to delete my account. Or at least pick a relative that I know I could trust to have some common sense and decency. But that's just me. Maybe you want to have an online afterlife that freaks people out. If that's you're thing, more power to ya. 

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Socialty is a full-service social media marketing and social recruiting agency in Chicago.  We create content, websites, blog posts, email marketing and strategic marketing plans for small and medium size businesses. Our social recruiting team helps you attract talented candidates via social media outlets.  Socialty connects you to your audience and potential employees.  We'll keep you social while you carry on with your business.  Keep Social and Carry On!

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Making the Case for Social Diversification

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Making the Case for Social Diversification

If your social media strategy is a generic set of rules and practices that you use whether you're on Facebook, Twitter, LinkedIn or Pinterest, there's a very good reason that you aren't getting the results you want: One size very rarely fits all, despite what clothing marketers claim about their gloves and hats.

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Start Using the Facebook Call to Action Button - NOW!

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Start Using the Facebook Call to Action Button - NOW!

What do you consider the most important component to your blog, articles, and social media posts?

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Best Practices for Using LinkedIn's Long-Form Publishing Platform

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Best Practices for Using LinkedIn's Long-Form Publishing Platform

I recently told you about some really great benefits that you can reap from using LinkedIn's long-form publishing platform, and ways that you can use it to advance your career, sales, or influence. 

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3 Great Benefits of LinkedIn's Long-Form Post Feature

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3 Great Benefits of LinkedIn's Long-Form Post Feature

LinkedIn is an absolutely essential part of any professional's online presence, whether you're the CEO of a multinational corporation or a freelance mommy blogger working in your PJs while keeping one eye on your toddler. That's not the main point of this post, but I'd thought I'd start there just in case you haven't fully committed to the idea yet.

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The Myth of Free Advertising on Social Media

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The Myth of Free Advertising on Social Media

We get away with a lot of things temporarily in this life. Rarely do any of these things last, however. Just when we think we've beat the system, the system quickly reminds us why...

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The Death of Google Plus, the Social Network that Wasn't

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The Death of Google Plus, the Social Network that Wasn't

Before we go any further, the answer in short is don't leave Google Plus if you're a business, and don't be afraid to start a new profile either. I'll explain why below, but in case you don't know the backstory, here it is.

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Why You Should Leverage Holiday Shopping via Facebook This Year (and How to Do It)

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Why You Should Leverage Holiday Shopping via Facebook This Year (and How to Do It)

To sell more, you need to go where the people are. That's exactly how marketers are reacting this year in deciding to up their activity and investment in selling on Facebook.

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Social Media Success By The Numbers

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Social Media Success By The Numbers

Let’s face it, we all want success the easy way. Our ancestors would often say that hard work is the key to success, but we know that smart work beats hard work any given day.

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