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Small Business

Should You Use Facebook's Business Manager?

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Should You Use Facebook's Business Manager?

What I'm referring to, obviously, is the new Business Manager tool on Facebook that has replaced the old "grey page" for those who manage their own and others' Facebook pages. Agencies, I'm looking at you.

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The Myth of Free Advertising on Social Media

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The Myth of Free Advertising on Social Media

We get away with a lot of things temporarily in this life. Rarely do any of these things last, however. Just when we think we've beat the system, the system quickly reminds us why...

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Why You Should Leverage Holiday Shopping via Facebook This Year (and How to Do It)

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Why You Should Leverage Holiday Shopping via Facebook This Year (and How to Do It)

To sell more, you need to go where the people are. That's exactly how marketers are reacting this year in deciding to up their activity and investment in selling on Facebook.

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Social Media Success By The Numbers

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Social Media Success By The Numbers

Let’s face it, we all want success the easy way. Our ancestors would often say that hard work is the key to success, but we know that smart work beats hard work any given day.

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The Insider's Guide to Attract and Keep Millennials

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The Insider's Guide to Attract and Keep Millennials

Yes, You Can Attract And Keep Millennials

Today, millennials make up 34% of the workforce, and, by 2020, they will make up nearly half. But this isn’t nearly as scary as it sounds. While millennials appear impetuous, they are merely being under-stimulated and mishandled. They want to work, but they are hungry for meaningful work. You can bring that hunger to work in your business.

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Crowdsourcing Your Next Marketing Campaign?  5 Things You Should Know Before You Begin

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Crowdsourcing Your Next Marketing Campaign? 5 Things You Should Know Before You Begin

Crowdsourcing. It’s a buzzy social media word you’ve read in blogs or business pubs; basically you ask your customers to give their input or ideas on your brand. It seems so easy and the results stretch out as PR talking points for weeks. But is it right for your company?

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Using Infographics for the Power of Good

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Using Infographics for the Power of Good

-- Part 1 of our Social Media Toolbox Series --
Using infographics to enhance your social media presence

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How to Win at Social: 5 Things Your Small Business Should Do On Social Media

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How to Win at Social: 5 Things Your Small Business Should Do On Social Media

Your Facebook profile is a thing of beauty. You’re following all the right people on Twitter (and they’re following you back!). Your LinkedIn company profile is complete and you’ve posted quality content that got you noticed. Congratulations! You are winning at social media, sort of.

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The New Co-Working Etiquette

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The New Co-Working Etiquette

If you’re in the tech industry, have a small business, or a start-up, then you’ve probably heard the word “co-working.”  If you don’t know what we’re talking about, then let us tell you…  Basically, a co-working space is a place for you to work in a shared office environment—meaning multiple people from multiple companies share the same space.  

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