Let’s face it, we all want success the easy way. Our ancestors would often say that hard work is the key to success, but we know that smart work beats hard work any given day.
Smart work involves networking, socializing, marketing, and several “you scratch my back, I scratch yours” deals. If you’re looking for wealth and recognition for yourself (and your business), socializing goes a long way. But, of course, nobody wants to be labeled as a “socialite”.
So how can you gain recognition and make it big by socializing, without being stereotyped? Here are a few options you can avail:
Use Social Media
If you currently do not use your Facebook, Twitter, LinkedIn, or other social media accounts frequently, you have no idea what you’re missing out on! With the boom in technology, more and more companies are relying on social media when it comes to recruiting employees. Personal interview calls are being replaced by emails, and thanks to Globalization, even interviews are conducted online.
So if you’re wondering how to get that dream job of yours make your profile visible and stand out. Log on to LinkedIn and update your resume. Regularly check the Facebook pages of various employers for employment opportunity announcements. Follow company tweets and stay updated. Whenever you see an opportunity, seize it immediately.
Same goes for your business. Your tech savvy audience is more likely to respond and resort to online shopping incentives. So make the best of it.
Outsource Your Marketing Needs
If you’re running a small-sized business, you’d probably get it. Marketing is a difficult task. From customer surveys to advertisement expenditure, it incurs several overheads. Using reliable social marketing agencies, you can outsource all your marketing, save on your expenses and enjoy profitability.
Social Media marketing is one of the most economical and effective ways of enabling business growth, improving brand recognition, and minimizing your costs. Furthermore, if you have a business account on Twitter, Facebook, or any other social media, you can easily turn your followers in to your customers!
Create an Impressive Profile
As an individual, there are several factors one considers before socializing. Your clothes, appearance, tidiness, and confidence matter. You’d put on your best behavior when meeting a prospective employer, a new client, or even when going on a date!
Similarly, your business is judged by its appearance. The quality of your products and services, the sales pitch and the webpage design and outlook are all important factors to consider. Designing impressive and customer-friendly social media profiles for your business can lead to further with growth and customer retention.
Just as an employee is provided with performance appraisals when determining promotion or demotion, your customer feedback determines your revenue figures and brand management strategies. Unless appropriate customer/client feedback is sought, your business is unlikely to thrive and your product line is unlikely to diversify, in terms of quality.
In a nutshell, virtual communication through social media is the key for your business growth and brand recognition. Without proper marketing consultancy, it is likely that you’ll end up where you started.
Socialty is a full-service social media marketing and social recruiting agency in Chicago. We create content, websites, blog posts, email marketing and strategic marketing plans for small and medium size businesses. Our social recruiting team helps you attract talented candidates via social media outlets. Socialty connects you to your audience and potential employees. We'll keep you social while you carry on with your business. Keep Social and Carry On!